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Wager UK, part of LeoVegas Cellular Gaming Group, has as we speak introduced a treble of latest horse racing associations, with the addition of main Nationwide Hunt coach, Neil Mulholland and superstar horse racing fanatic Vogue Williams as model ambassadors along with a TV business to be aired on Sky Sports activities Racing.
That is the primary time Wager UK has created a devoted omni-channel horse racing marketing campaign and is working with the trio to turn out to be the popular selection for sports activities betting gamers across the main UK and Irish horse racing occasions.
Matt Bramley, UK nation supervisor at LeoVegas Group says: “We’re delighted and excited to be creating such a high-profile horse racing marketing campaign, a transfer that demonstrates our dedication to establishing Wager UK as a significant participant within the sport.”
The goal of the marketing campaign is to mix each information and intuition; Neil Mulholland is without doubt one of the finest and essentially the most revered new breed of trainers within the UK with a first-class and exquisite arrange at Conkwell Lodge Racing Stables while Vogue Williams is a celeb horse-racing fanatic who has been round horses all of her life and not too long ago skilled to be a jockey.
It’s hoped that Neil’s information and perception will permit the creation of compelling and fascinating content material over the approaching months while Vogue will assist appeal to new horse racing followers to the British mobile-first model.
The Wager UK TV business was shot at Neil Mulholland Racing at Conkwell Lodge Racing Stables close to Bathtub and is because of be aired on Sky Sports activities Racing on 1 October 2021.
“I’m excited to be partnering with Wager UK. My goal has at all times been to constantly develop the horse racing fan base by making it extra accessible and enjoyable for all. The Wager UK model values of sociable, recent, accessible and on the go align effectively with what we’re each trying to obtain.” mentioned Neil Mulholland.
“I beloved my expertise of studying how you can race a horse a number of years in the past and I’ve huge respect for each trainers and jockeys alike – the hours are actually demanding plus there’s a enormous quantity of affection and preparation forward of race days. It’s such a troublesome job. Being requested to be concerned within the Wager UK marketing campaign has been an actual honour, and I can’t wait to get began.” added Vogue Williams.