A nonetheless from the movie which launches VisitScotland’s #HerScotland marketing campaign.VisitScotland

As the rustic readies itself to play host to the 2019 Solheim Cup, Scotland’s nationwide vacationer group has introduced the arena’s first feminine vacation spot targeted golfing marketing campaign.

The Gleneagles Hotel close to Perth will play host to the biennial fit this September when a world TV target market will watch the most efficient of Europe’s ladies’s golfers tackle their American opposite numbers.

Scotland has additionally hosted 4 of the final 8 Ladies’s British Opens and the once a year Aberdeen Same old Investments Girls Scottish Open has proved itself a groundbreaker by means of being performed at the identical path the lads use two weeks previous.

With the ladies’s skilled sport in one of these wholesome state within the nation – certainly it’s utterly bucking the Ecu pattern in that regard – VisitScotland has became its consideration to people who play the sport for amusing.

It’s lately the case that best 12% of golfing guests to Scotland are feminine even though the KPMG Golfing Participation File for Europe 2018 signifies that 33% of the continent’s golfers are ladies.

Golfing tourism is already price £286 million to the Scottish economic system yearly, VisitScotland has targetted £325 million by means of 2020 and the distance within the ladies’s marketplace represents a transparent alternative to assist satisfy that.

A key purpose within the initiative is to deconstruct the perception that the rustic’s game is male-dominated and best out there to extremely professional gamers. The marketing campaign will make the most of inspirational and tasty content material, together with the hashtag #HerScotland and YouTube motion pictures, geared toward key golfing markets in the UK, Germany, North The united states, Scandinavia and the Netherlands.

Leader Government Malcolm Roughead stated of the release: “VisitScotland is proud to be doing one thing that no different tourism frame has finished ahead of. We delight ourselves on being a forward-thinking, cutting edge group and I consider this marketing campaign will assist to place the focal point on Scotland as a female-friendly golfing vacation spot.

“Scotland’s dedication to ladies’s golfing is unquestionable with an funding in way over £23 million since 2007 thru our staging of each the Ladies’s British Open and the Aberdeen Same old Investments Girls Scottish Open, cementing our recognition because the House of Golfing.

“This is a massive yr for ladies’s golfing in Scotland as we host the Solheim Cup. The development gives us a vital alternative to extend the collection of feminine {golfing} guests to Scotland. Upload in a TV broadcast target market with the prospective to achieve greater than 600 million families and it manner numerous eyes can be firmly fastened on Scotland.”

Ladies’s golfing ambassador and social media influencer The Jazzy Golfer, who’s adopted by means of over 26,000 Instagram customers, is concerned with the inside track.

“I’m an enormous fan of VisitScotland’s #HerScotland marketing campaign in what’s going to be an enormous yr for ladies’s golfing in Scotland,” she stated.

“At the beginning, it raises the profile of girls’s golfing, which is one thing I’m very and it’s sensible to look one of these prestigious vacationer board get totally in the back of selling this glorious game to the feminine marketplace.

“What’s extra, it’s a super probability to look the entire different improbable issues Scotland has to supply as a trip vacation spot. For me, at the side of many folks, Scotland has at all times been (and at all times can be) the ‘House of Golfing’.

“Then again, this marketing campaign additionally provides a style of one of the vital implausible surroundings, in addition to the numerous amusing, outside actions you’ll do, which can make your go back and forth greater than only a spherical of golfing and can flip it into an unbelievable enjoy.”

Along with the #HerScotland hashtag and YouTube content material VisitScotland has a bespoke touchdown web page that includes the movie solid, filming places and instance itineraries geared toward feminine golfers.



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