Soccer | October 29, 2020
LOS ANGELES — In preparation for developments in identify, picture, and likeness (NIL) rights for student-athletes subsequent yr, USC Soccer introduced an alliance with J1S to launch BLVD Studios. The progressive in-house inventive lab will present assets, schooling, and technique to assist student-athletes construct, promote, and leverage their manufacturers and maximize their market worth.
“Having the ability to herald J1S and BLVD Studios to give attention to the student-athlete and their model advertising is big for us. It is a new panorama in school soccer and to achieve success you must be proactive,” stated USC Soccer Head Coach Clay Helton.
J1S is an industry-leading inventive company that helps manufacturers connect with the subsequent technology. They beforehand partnered with Georgia Tech and Oklahoma soccer, in addition to a number of skilled athletes and Fortune 500 corporations.
The deeply built-in and unique partnership between USC, J1S and BLVD Studios is not like any such NIL program or company collaboration in school sports activities. USC will probably be their solely shopper west of Texas, and one in every of simply 5 J1S companions in school soccer.
BLVD Studios has developed a complete, 360-degree strategy to advertising, branding, and NIL initiatives for USC Soccer student-athletes:
- Training: Annual curriculum targeted on particular person model progress, social media technique, market alternatives, and monetary literacy
- Knowledge and Reporting: Full-service platform to trace content material efficiency, perceive key metrics and social media analytics equivalent to engagement charges and viewers demographics, and cutting-edge media valuation know-how to evaluate the worth of social media posts
- Model Administration: Ideation, manufacturing, and distribution of content material creation for social channels, day-to-day operational wants, and customized advertising methods for present athletes and coaches
- Model Narrative: Seize branding traits and ideas all through Los Angeles and school soccer and take a giant image strategy to reinforce the storytelling of USC Soccer athletes
BLVD Studios will direct and produce athlete-driven content material parts equivalent to customized graphics and logos, images, movies, podcasts, and extra.
The identify BLVD Studios is a nod to the pageantry and symbolism of the well-known boulevards that outline Los Angeles because the epicenter of alternative and leisure, chance and creativeness. A metropolis constructed on stars, BLVD Studios encapsulates the unequalled mixture of USC’s tutorial and athletic custom with Los Angeles’ enterprise and media alternatives, giving athletes the largest and finest stage to construct their manufacturers.
To coincide with the launch, BLVD Studios unveiled its first marketing campaign, #BLVDBound, which captures the spirit of Los Angeles as town the place stars shine brightest. Like celeb footprints on Hollywood Boulevard, #BLVDBound represents the concept that the Los Angeles platform creates the chance for USC athletes to depart a legacy that can not be achieved elsewhere in school athletics. The #BLVDBound marketing campaign will function a brand new visible route and modernized social media model for USC Soccer that can remodel its digital presence and improve the manufacturers of its athletes.
USC X @J1Screative = BLVD Studios.
— USC Soccer (@USC_FB) October 29, 2020
BLVD Studios merchandise is on the market on-line on the USC Bookstore. USC followers can get first entry to the identical BLVD merchandise worn by USC Soccer coaches, athletes, and former gamers by clicking right here.
USC Soccer is without doubt one of the most iconic manufacturers in sports activities, within the largest market within the nation for faculty athletics, and on the grandest stage on the earth. USC Soccer’s aggressive success is nicely documented: 11 Nationwide Championships, 25 Rose Bowl victories, 6 Heisman Trophy winners, 13 Professional Soccer Corridor of Famers, and 82 NFL first spherical draft picks.
In 2019, USC Soccer appeared in 13 nationally televised video games, together with on ABC, ESPN, FOX, and NBC. USC Athletics maintains a robust social media presence, together with a nationwide finest 1.38 million social media interactions throughout a four-month interval in 2020, based on SkullSparks. AthleticDirectorU ranked USC Athletics because the third most engaged social media program within the nation.
Many former USC Trojans and present NFL stars have demonstrated the ability of leveraging their platforms. Current standouts JuJu Smith-Schuster and Michael Pittman Jr. boast YouTube subscriber numbers of greater than 1 million and 300,000, respectively. Former Trojans additionally dominate the sports activities media airwaves: Matt Leinart and Reggie Bush host Fox’s Massive Midday Kickoff Present, Mark Sanchez and Keyshawn Johnson have outstanding roles at ESPN, and Willie McGinest serves as an analyst on the NFL Community.
J1S is led by Founder and CEO Michael Calvin Jones, who spent 4 years main inventive groups for faculty soccer applications, together with at Texas A&M. The BLVD Studios venture lead will probably be Santino Stancato, Head of Inventive/Model Technique at J1S, who rose to fame as the primary Soccer Model Supervisor within the Energy 5 at Georgia Tech. Andrew Stewart, the Head of Digital Manufacturing for J1S, previously a Senior Producer for the College of South Carolina who revolutionized school soccer video productions, and Logan Hawk, a inventive technique lead with expertise at Texas A&M and most just lately Texas Tech, will even play vital roles within the growth of BLVD Studios.
Jones, Stancato, Stewart, Hawk and the remainder of J1S’s staff will be a part of forces with USC Soccer’s current inventive staff, which options nationally acknowledged video producer Will Stout and graphic designer Alex Verdugo.
“The alliance with USC Soccer units a brand new commonplace by putting one of the crucial iconic applications on the forefront of innovation, all whereas sitting in school soccer’s media capital. The potential is limitless,” stated Jones.
In January 2020, USC Athletics introduced a multi-year athletic-department-wide partnership with INFLCR to assist model growth and content material distribution, together with of BLVD Studios productions, for all Trojan student-athletes and males’s and ladies’s sports activities applications.
An INFLCR examine from August 2020 said that, “USC Soccer Standouts Spotlight the Potential for Future Faculty Athletes to Leverage their Social Media Manufacturers.” The report notes that an “audit of the social media accounts of USC soccer gamers on the 2019 roster discovered that they held an viewers valued at greater than $680,000 yearly on social-media platforms equivalent to Instagram and Twitter.” The identical audit revealed that 20% of scholarship athletes on the 2019 staff “had an viewers on social media giant sufficient to be valued at greater than $10,000 yearly.”