Tour de France 2020 Highlights Extra Sporting Success for Continental

Tour de France 2020 Highlights More Sporting Success for Continental

This 12 months’s Tour de France has marked yet one more milestone for Continental, which continues to make use of its involvement on the earth of sport to constructive impact, each across the globe and right here within the Center East. As 2021 approaches, the model’s dedication to sport, starting from biking and operating to soccer and motorsport, is just set to get stronger. Considered by roughly 1.4 billion individuals on TV, and twelve million spectators alongside the route, the Tour de France 2020 welcomed 176 skilled cyclists who battled for factors, time credit and stage wins. This included newcomers, UAE Staff Emirates, the nation’s first ever biking crew. Because the race’s essential tyre sponsor, Continental provided six collaborating groups with tailored biking tyres, together with the Movistar crew which got here first within the crew rating, in addition to equipping the service and assist automobiles.  

Karel Kucera, Managing Director, Continental Center East mentioned, “Continental has an extended historical past of participation in world sport. We’re dedicated to in search of other ways we will contribute positively to the good thing about each members and followers alike. That is very a lot evident within the Center East and Africa with our forthcoming sponsorship of the African Cup of Nations and the Excessive E off-road racing sequence, which is able to go to Saudi Arabia subsequent 12 months. Continental is pleased with its sporting pedigree and is happy about its future involvement on the earth of sport.”

Continental’s position in sports activities has additionally seen runners around the globe profit from their technological experience. The German model’s ten-year partnership with sports activities firm Adidas has seen custom-made Continental soles present runners with the grip they should make each mile rely in coaching and competitors, and can be found throughout the area. Thus far, the collaboration has resulted in 60 million pairs of footwear being offered, with three marathon world data and one Guinness World File having been set on Continental soles.

Continental can also be energetic in a really totally different discipline of racing – that of motorsport. It’s the official tyre accomplice of the soon-to-begin Excessive E off-road racing sequence that may see electrical SUVs battle it out in among the most distant elements of the world, together with Al-`Ula in Saudi Arabia. The revolutionary battery-electric Odyssey 21 E-SUV will likely be solely fitted with {custom} –made Continental tyres when the sequence kicks off subsequent 12 months in Lac Rose, Senegal.

The model’s sporting pedigree additionally extends into soccer. As an official sponsor of the AFC Asian Cup UAE 2019, the corporate linked up with Emirates Pink Crescent to supply under-privileged kids the possibility to be match day mascots. The corporate can also be the official tyre sponsor of the Whole Africa Cup of Nations (AFCON) till 2023, simply the newest in a line of partnerships that has beforehand included the FIFA World Cup and UEFA European Championship.

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