Off the again of a massively a hit 2019, Le Col, the British emblem famend for handing over top rate functionality biking attire, has raised an extra GBP2.five million from Puma Non-public Fairness to additional boost up its expansion plans in 2020.
Based via ex-professional bicycle owner Yanto Barker in 2011, Le Col has its DNA within the professional peloton and has been package companions to 2 males’s and two ladies’s legitimate biking groups within the 2019 biking season. The British corporate is founded in London however manufactures its package in its personal manufacturing unit in Treviso, Italy – a space famend for experience in high-performance wearing attire and the most recent technical fabrics.
A part of Puma Investments, UK-based Puma Non-public Fairness delivers investment to SMEs in all sectors across the nation – partnering with control groups to boost up trade expansion. It prior to now invested GBP2.35m into Le Col on the finish of remaining yr.
This yr has noticed Le Col keep growing via a focal point on product, advertising & e-commerce – with the trade greater than doubling its revenues within the first part of 2019 as opposed to the former yr. In July, it partnered with Transparent Channel and Strava right through the Excursion de France to run a world-first out of house ‘problem’ promoting marketing campaign. In the meantime a collaboration with Sir Bradley Wiggins that produced the ‘Le Col via Wiggins’ assortment has endured to move from power to power since its release in early 2018. Different partnerships with Eurosport, Colnago, Sigma Sports activities and Wiggle have noticed Le Col increase and toughen its target audience.
The brand new funding will give you the corporate with price range to proceed making a really international emblem and boost up its already a hit expansion technique. Le Col will likely be stepping up its partnerships with the pro facet of biking at the international level while additionally expanding its analysis and building into new technical developments that may assist it proceed to create the most productive functionality cycle clothes on the earth.
Yanto Barker, Le Col’s Founder, says: “This funding marks any other massive milestone in Le Col’s ongoing expansion. I’m happy to have finished this carry with Puma Non-public Fairness who proceed their make stronger and again us once more to push to the following stage, with such a lot of thrilling initiatives and plans for 2020 and past.”
Tommy O’Sullivan, Managing Director at Puma Non-public Fairness, who joined the Board of Le Col remaining yr, provides: “Le Col is in a particularly thrilling place, having completed explosive expansion over the past 365 days. We predict its proposition of performance-led excellence, power and fervour for biking to proceed to pressure the trade ahead within the years yet to come.”