This night, the Miami Hurricanes take at the Florida Gators to kick off the foamiest faculty soccer season but.

For many years, the SEC had a league-wide ban on alcohol gross sales on the whole seating spaces within stadiums (we think the exception is consuming White Claws—as there are then no regulations).

This season, that adjustments. The SEC lately voted to permit member faculties to come to a decision for themselves in the event that they need to promote alcohol in public seating spaces.

  • Arkansas, Texas A&M, LSU, and Missouri are all increasing gross sales.

What to anticipate: Sloppier Woo pigs and (preferably) extra folks within the stands, the WSJ reviews. Officers like the ones at Arkansas, the place Razorback Stadium attendance is down 14% in two years, hope beer will do its task and make the product at the box glance extra sexy. 

Zoom out: Faculties and brewers are making a bet 1+1=3. Reasonable attendance has fallen for 5 consecutive years at D1 Soccer Bowl Subconference faculties, and U.S. beer quantity gross sales fell 1% final yr.

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