Normally, once I sit down to put in writing a few current go to to a model headquarters or manufacturing unit, I’ll begin by setting the scene — the placement, the environment, the individuals milling about on the warehouse or on the manufacturing unit flooring. Mainly, I attempt to stroll you thru how I felt on arriving. I need to share my preliminary impressions, to assist put you there with me.

For my journey to Sweden to go to POC, I don’t actually do not forget that a lot. Not attributable to some kind of amnesia-type scenario, however due to a life-changing occasion that was occurring 1000’s of kilometres away. I do know the people at POC received’t take offence once I say that, on a crisp sunny morning again in early Might, this model go to ended up a great distance down my listing of priorities.

Earlier than I get to that although, right here’s what I do keep in mind of the go to …


I’m studying that Stockholm, Sweden is form of chilly in Might. To be extra exact, it’s 8:15am on Might three and it’s nippy sufficient exterior my waterfront resort that I’m in a winter jacket. I don’t thoughts the chilly, in truth I would like it — I’m a sweaty mess. I used to be imagined to be at POC HQ at 9am, however I’ve simply acquired a name. My companion has gone into labour just a bit early.

Fifteen hours earlier, at a hospital in Bayonne, France, we’d simply had the final checkup. The nurse defined that every one was on track and searching set for an anticipated arrival in three-and-a-half-weeks’ time … on the earliest. Secure to say the nurse obtained it incorrect!

On in the direction of the HQ

I’ve obtained my suitcase packed, dragging behind me, and I’m dashing to the POC workplaces 1.5km away. It’s not going to be a HQ go to now; it’s going to be numerous phone-watching, coffee-drinking, and nail-biting whereas I watch for a taxi to whoosh me to the airport the place I’ll get the primary flight out of Stockholm to Madrid after which on to Biarritz.

And sure that’s the quickest means again house. Effectively, Stockholm to Paris could be far sooner (and the flights are extra frequent) however the beautiful people who work on the TGV prepare service — a service that might rapidly whisk me from Charles de Gaulle airport to my hometown in only a few hours — have coincidentally determined to go on strike.

I swear each French individual over the age of about 14 will need to have protesting as one in all their three foremost hobbies … the opposite two being petanque and claiming that foie gras is definitely edible. In the event you’re the kind of person who will get upset by this generalisation, please remember the fact that my companion and now my daughter are each French … so I believe I get a move on knocking the French!

The POC workplaces are the fashionable Swedish delight you’d count on — the furnishings undoubtedly doesn’t come from Officeworks and the espresso’s high notch. On high of this, everybody from the stunning girl on the entrance desk who welcomes me, to the designer at his desk in a full face downhill helmet, are all type and anxious. All know my predicament and all are prepared to offer me a mini pep discuss alongside the strains of “you’ll make it house in time!”

In between flipping my telephone out of my pocket each 30 seconds, I handle to whip out my video digicam and sprint across the POC workplace house. I seize just a few sound bites from a choose few those that make POC tick. I get a tough rundown of the corporate and really meet the individuals behind a model that first got here into the highway biking consciousness with a helmet that regarded like a flat fish with an unlucky peanut allergy.

The helmet that got here out of the analysis and growth for Gustav Larsson’s 2012 Olympic gold try.

Gustav’s lid and venturing into the highway market

You have to do not forget that helmet. If not, let me remind you. Again on the 2012 London Olympics Gustav Larsson of Sweden debuted an aero helmet like no different. The vast and vivid orange lid regarded heavy, odd and prompted a minor stir.

The helmet itself was a venture for the race fairly than a product that was to be viable in the actual world. The form was a byproduct of Larsson’s type and place on a motorbike; a helmet designed to assist the 2008 Olympic silver medalist soar up a step on the 2012 Video games. As Fredrik Hallander, helmet designer and engineer defined, “Gustav had the power to grow to be very slender over the shoulders. We learnt loads there [with the project] in fluid dynamics, CFD, and wind tunnel evaluation. It helped us to go additional”.

It was additionally designed to be extremely protected. In spite of everything, the Swedish firm had began life again in 2005 with a powerful mission “to do the very best we are able to to probably save lives and to scale back the results of accidents for gravity sports activities athletes and cyclists”. That helmet and its presence on the Olympics helped put POC in entrance of not simply biking followers however the common Joe.

Soar ahead to the 2013 Tour de France and Canadian Garmin-Sharp chief Ryder Hesjedal had the vocal biking fanbase in a frenzy. Once more POC managed to get tongues wagging with Hesjedal’s DID informal sunnies — he ended up racing the total tour in a pair of sun shades from POC’s informal vary. At this stage Hesjedal was very a lot going towards the biking grain — it wasn’t simply that the glasses weren’t aero, they weren’t even on development.

Not like many who thought this was some form of advertising and marketing technique, the fact is that it got here all the way down to necessity. As a POC-sponsored athlete for the Tour, Hesjedal was attributable to put on POC’s prototype sports activities sunnies (which might ultimately be the Do Blade). However when the prototypes have been unintentionally left behind in a resort room Hesjedal had just one possibility if he was going to honour his contractual obligation: to rock POC’s informal sunnies as a substitute. Earlier than we knew it we’d see not simply POC-sponsored athletes carrying informal sunnies on race day, but additionally riders who have been sponsored by the likes of Oakley and Rudy Mission.

Chatting with POC’s eyewear designer Claes Nellestam in regards to the scenario it could appear that the prototypes have been recovered however Ryder select to stay with the DID sun shades. “It was actually early within the (design) course of for the Do Blade,” he says. “We had a pair that have been handmade — [they were] crazy-looking [and] hand-carved from acetate. I can perceive why he by no means competed in them.”

Certain, the informal sunnies development was a comparatively short-lived one (for essentially the most half — you continue to see the hipster brigade rocking them), however nonetheless, it’s a development that Ryder and POC can lay declare to.

Design and a number of crimson dots

POC’s received a bunch of design awards within the 13 years it’s been round — you solely must wander via the workplaces to see the quite a few Crimson Dot awards hung up. It’s truthful to say that they’ve by no means adopted different manufacturers’ appears to be like or types; as a substitute, they’ve solid their very own path. The Octal, POC’s first correct highway helmet, exhibits this in spades. It’s arguably a ‘like it or detest it’ merchandise.

That robust design language is clear all through the headquarters which oozes that iconic slick Swedishness. From the pastel shades of the kitchen space (that match the ski helmets that sit under the espresso machine), to the neatly positioned, dust-free, Lego Star Wars fashions (not toys) on show, it’s all the pieces you’d count on from a Swedish design home: clear, minimalistic, barely quirky, and oh so practical.

This aesthetic has additionally been seen and appreciated by one of many 21st century’s most well-known industrial designers. The person in query is non-other than Jony Ive, the British designer Steve Jobs took underneath his wing to assist design the iPod, iPhone and who’s now chief design officer at Apple.

The story goes that Ive was out buying, not for something specifically, when he got here throughout one in all POC’s ski race helmets. He was so taken with the design that he felt compelled not simply to purchase it but additionally to ship a letter of reward to the corporate. I believe we are able to all agree that Ive isn’t a foul individual to get the nod of excellence from.

Since then a number of workers have visited Apple’s HQ in California and met with Ive in individual. It’s not a far cry to assert that Apple has influenced the clear strains and built-in design that POC is well-known for — each are fuss-free in design, practical, and premium.

POC has rapidly cemented its place available in the market as not only a model with unique-looking objects however as a model that focuses on security. Their newest helmet tech, Spin pads, helps to restrict cranial rotation in a crash.

However speaking with Johan Weman, head {of electrical} engineering, it’s not simply racing cyclists and skiers which are POC’s focus. Commuters are an enormous a part of POC’s enterprise too, and that’s comprehensible. Even a fast few hours spent in Stockholm makes it obvious why. Everybody appears to commute by bike. Taking with Weman he factors out that the commuter market doesn’t have the constraints that highway biking does — there’s no UCI guidelines to stick to or traits that dictate design and performance. As a substitute, they will launch wild concepts that fulfil POC’s want to scale back accidents out on the highway.

From airbags in clothes — one thing they hope to convey throughout from their snowboarding attire — to easy but ingenious makes use of of know-how all of us carry round. That is the place Apple — or extra exactly cell phone design and integration — crops up in POC’s work. For instance, clear, weatherproof pockets on the rear of their commuter jackets will be paired with an app to permit commuters to make use of their cell phone as tail and indicator lights.

It’s not simply digital gizmos that assist with safety; materials selection can also be thought-about. Monica Lindström, senior supervisor of attire, has a protracted historical past within the textile world and it’s apparent she loves her work. Lindström has labored on POCs attire vary for the reason that day it began again in 2012. She’s the girl liable for the intense pink package that POC-sponsored workforce EF-Drapac has worn in 2018. “We needed to combat laborious for our jersey design selection with the workforce’s sponsors,” she explains.

It’s comprehensible why there was resistance — the pink isn’t precisely in step with the slick monotone colors we’ve seen of late within the professional peloton. However as Damian Phillips, POC’s PR and communication supervisor, explains, there was a “Eureka second for the workforce” after they have been working with the workforce in Girona final winter.

“Through the low season after we first have been performing some shoots with the workforce, the riders and workers have been shocked at how way more the riders stood out,” he says. “A whole lot of meters greater than common.”

Clearly, this has a profit in racing — workforce workers can decide riders out earlier for bottle and musette feeds, teammates are straightforward to identify, plus it actually doesn’t damage commentators’ race-calling duties.

It’s possible you’ll suppose the workforce package’s vivid, however the coaching package is even brighter. Lindström and her workforce tailored the present AVIP (“Consideration, Visibility, Interplay and Safety”) vary to incorporate the workforce’s sponsors and logos in order that the riders had the identical visibility advantages as their regular AVIP clients out on the open highway. “AVIP isn’t simply using hi-vis colors,” Lindström tells me. “We made some research and located that the distinction between block colors helps visibility plus the shapes and reduce we select additionally improves notion from a distance too”.

And that was it for the POC tour: a number of coffees (not good for the nerves, I’d later discover out) and some fast chats with just a few key members of the POC workers. It had been a whirlwind tour and never fairly what I’d anticipated. I’d come able to enterprise out into the again roads of Sweden to check package within the brisk chill of the Scandinavian air. As a substitute, an aeroplane beckoned, so too a hospital, and a big life change.


It’s inevitable that every time it is advisable get someplace in a rush you get the gradual taxi driver, the time-consuming airport check-in, and the lengthy, drawn out boarding course of. Or a minimum of that’s what it appears like.

However what you additionally get — or what I appeared to get whereas stressing out about getting house in time for the start — is a free move on sure security protocols. The directions of “Please flip your telephone to flight mode now” appear to be ignorable when you get an understanding air hostess. Telephone calls and texts on take off, and even a number of hundred meters above the bottom, appear perfectible acceptable within the scenario I discovered myself in.

Even after the stress of attending to the airport, I’d have been joyful for that first flight of two to have been delayed, even by 20 minutes. The final telephone name I made to my companion, from a number of hundred meters off the bottom thoughts you, was at 2.52pm. Our child’s time of start: 2.59pm.

Have I been forgiven? Yeah — my companion could be very understanding. As for me, properly, I’m nonetheless cross with myself and I’m positive I all the time shall be. However hey, that’s life. On the upside it makes a great story, plus child Willow obtained a Swedish moose as a primary teddy.

I’ve additionally put in a pre-order for a POC little one’s helmet. Certain they don’t make youngsters’s helmets in the meanwhile, however I’m guessing a variety shall be designed and in the marketplace by the point my child woman is large enough for 2 wheels.

And if she doesn’t grow to be a model ambassador in any case this drama, I’ll be bitterly disillusioned.

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