The eco-friendly marketing campaign targets to get rid of 785,000 plastic bottles used every year on the Dubai Golfing classes.

A plastic-free marketing campaign has been introduced via the Dubai Golfing to mention good-bye to all single-use plastic bottles throughout its 5 golfing classes. Taking additional strides in sustainability, all individuals and guests will as a substitute obtain a reusable aluminium water bottle as a part of a partnership with Dell Applied sciences.

The eco-friendly marketing campaign targets to get rid of 785,000 plastic bottles used every year on the Dubai Golfing classes – equating to greater than 1.2 million oz much less carbon dioxide being launched into the ambience. To place the fairway affect into context, 785,000 plastic bottles covered up can be equivalent to 200 instances taller than the Burj Khalifa or the space from Dubai to Abu Dhabi!

Dubai Creek Golfing Membership, Emirates Golfing Membership and Jumeirah Golfing Estates will all take part within the plastic-free marketing campaign.

Pushing gamers to make their new top class aluminum bottles an everlasting a part of their golfing bag, with ease positioned water igloo stations be offering common alternatives to fill up and hydrate throughout Dubai Golfing classes.

Christopher Might, CEO of the Dubai Golfing, mentioned: “Sustainability is a key pillar of Dubai Golfing’s moral ideas and our reusable bottle marketing campaign in partnership with Dell Applied sciences marks crucial milestone to get rid of single-use plastic from our golfing classes.

“With world-renowned classes enjoying host to global tournaments, we’ve got a accountability to set a precedent for sustainable follow throughout the golfing trade. We can proceed to enforce projects that adhere to our aware insurance policies, and sit up for construction a greener long term,” he added.

Mohammed Amin, senior vice-president at Dell Applied sciences, mentioned: “We’re very enthusiastic about the partnership, our first within the Center East area. We selected Dubai Golfing as a result of their imaginative and prescient is completely aligned with our personal – striving in a brand new route to mix sustainability and era in sports activities. We sit up for making steps in opposition to a greater long term in combination.”

Previous campaigns

Emirates Golfing Membership’s a success ‘Planet or Plastic’ marketing campaign, which came about ultimate December in partnership with Nationwide Geographic, set a precedent for the initiative which has resulted in a sequence of essential adjustments during the last 12 months – together with a drastic aid in the usage of plastic straws, cups and baggage, in addition to the advent of water igloos, jugs and glass bottles at conferences and occasions.

As well as, Emirates Golfing Membership this March endured its transfer in opposition to a sustainable long term with the announcement that its 18-hole championship Faldo Path was once the one path within the area to put in LED mild era. The membership changed its current steel halide resolution with LED lights to make stronger the total high quality of sunshine around the golfing path, whilst improving power financial savings via 60 according to cent and lowering CO2 emissions.

The above, blended with the present water bottle marketing campaign with Dell Applied sciences marks every other essential step in Dubai Golfing’s willpower to sustainability.

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Team of workers Reporter


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