THE Soccer Affiliation of Wales have introduced a brand new marketing campaign – ‘BE. Soccer’ – which celebrates and unites all ranges of the girls and women’ sport in Wales.
‘BE. Soccer’ objectives to problem perceptions, encourage and provides self belief in order that girls and women around the sport can BE their perfect self.
The release match showcased the numerous alternatives soccer means that you can be part of, highlighted by way of an inspiring visitor panel of Wales global Natasha Harding, Wales head trainer Jayne Ludlow, Sgorio’s Dylan Ebenezer, FAW Consider group chief Ayah Abduldaim, ex-Wales global Danny Gabbidon and Penybont head of training and present UEFA A licence candidate Nia Davies.
FAW Consider group chief Ayah Abduldaim mentioned: “For me to be a job fashion in my group, going into faculties and tasty with ethnic minorities, getting younger women to sign up for my periods and take part in bodily task via soccer, my hope is for them to return to their faculties and native groups to sign up for golf equipment and proceed rising the sport.”
At the expansion of the nationwide facet, Wales global Tash Harding added: “I believe other folks have attached with us appearing our group spirit and our togetherness as a bunch.
“Lovers too can now see that we’re severe soccer gamers.
“For us now, it’s about development on that identification and sharing it with those that have supported us from not anything.
“It’s nice to look we’ve got hundreds attending our fits and is incredible that we’ve grown as a country in combination.”
A key component of the ‘BE. Soccer’ marketing campaign is the creation of a particular girls and women Instagram channel, @BeCymru, aimed toward teenage women and younger girls.
The channel will host a mix of soccer and way of life content material, protecting all facets of the feminine sport, together with nationwide group gamers, grassroots soccer, training, referees and fanatics, along with the ones running and volunteering within the game.
Head of girls’s and women’ soccer Lowri Roberts mentioned: “We’re truly excited to release this new marketing campaign.
“We are hoping that by way of growing related content material, which resonates with a teenage target market and bringing to existence the personalities throughout the sport, we will inspire extra girls and women to play, practice and paintings inside of soccer.”
With a purpose to additional force participation numbers, the FAW Consider are that specialize in providing a greater diversity of soccer alternatives for ladies in Wales outdoor of affiliated soccer.
Any such tasks is ‘Huddle’, a soccer programme designed to introduce women elderly 5-12 to soccer in a amusing, pleasant and social surroundings.
Every of the 23 Huddle centres will release throughout Wales in September, with nationwide group gamers as ambassadors of the programme.
To stay up-to-the-minute with the ladies’s sport in Wales, consult with BeFootball.Cymru and practice @BeCymru on Instagram.