Kim Crawford Wines Companions with US Open Tennis

Kim Crawford Wines Partners with US Open Tennis

No. 1-Promoting Sauvignon Blanc in U.S. Turns into the Legitimate Wine of the USA Open Tennis Championships in New, Multi-12 months Settlement

WHITE PLAINS, N.Y. AND MARLBOROUGH, New Zealand, June 25, 2019 – The USA Tennis Affiliation (USTA) and Kim Crawford Wines nowadays introduced a brand new partnership that names Kim Crawford Wines because the respectable wine of the USA Open Tennis Championships. The brand new, multi-year settlement commences with the 2019 Open.


The No. 1-selling Sauvignon Blanc[i] and main New Zealand wine emblem[ii] within the U.S., Kim Crawford Wines will #ServeUpKim to US Open lovers with an enduring emblem presence at the grounds of the USTA Billie Jean King Nationwide Tennis Heart. Kim Crawford will additional beef up the partnership at retail places around the nation with impactful shows and a thrilling sweepstakes, by which the winner will obtain an all-expenses paid VIP enjoy on the 2020 US Open. The sweepstakes starts July 1 and ends August 31, right through which customers can input by way of direct textual content at 47464.

Kim Crawford debuted its new “Make It Wonderful” promoting marketing campaign this previous week, celebrating wine fans who “let their true selves shine.” A sequence of tv and virtual commercials will proportion the emblem’s trust that existence is highest lived whilst you unharness your original, assured self, with customized co-branded virtual commercials selling the emblem’s partnership with the USA Open scheduled to run right through the match.

“The emerging approval for the Kim Crawford Wines emblem within the U.S., at the side of its impeccable recognition round the remainder of the sector, blends completely with the extraordinary culinary choices at the USA Open and brings an enhanced enjoy to our lovers,” mentioned Lew Sherr, Leader Income Officer, USTA.

“Kim Crawford Wines is proud to spouse with the main tennis championship within the U.S. to carry our colourful, flexible emblem to tennis lovers,” mentioned Julie Rossman, Vice President of Advertising for Kim Crawford Wines. “America Open’s enticing fan enjoy draws tennis and recreation fanatics from around the globe, and we’re excited to introduce them to the unique, award-winning Kim Crawford emblem thru our presence on the Open and in retail shops.”

The 2019 US Open will run from August 26 to September 8. The recently-completed five-year, $600 million strategic transformation of the USTA Billie Jean King Nationwide Tennis Heart, the match’s house, supplies guests extra alternatives to revel in all that the development has to provide. The venue welcomed a document 828,798 attendees in 2018 over the process the development and engaged thousands and thousands of lovers on its social and virtual platforms.

About Kim Crawford

Kim Crawford is the number-one Sauvignon Blanc and New Zealand Wine emblem in the US (IRI, 2019). Kim Crawford has garnered a lot of trade accolades, together with being named New Global Vineyard of the 12 months by means of Wine Fanatic in 2016, incomes a place on Wine Spectator’s Best 100 Listing on 4 separate events, and being identified as an Affect “Scorching Emblem” for the previous twelve years. Kim Crawford’s unique portfolio comprises Kim Crawford Marlborough Sauvignon Blanc, Kim Crawford New Zealand Rosé, Kim Crawford New Zealand Chardonnay, Kim Crawford New Zealand Pinot Gris, and Kim Crawford New Zealand Pinot Noir. For additional knowledge, please discuss with, or apply us on Fb and Instagram. Please Experience our Wines Responsibly. © 2019 Kim Crawford Wines.

About the US Tennis Affiliation

The USTA is the nationwide governing frame for the game of tennis within the U.S. and the chief in selling and creating the expansion of tennis at each and every stage — from native communities to the absolute best stage of the pro sport. A not-for-profit group with greater than 655,000 participants, it invests 100% of its proceeds in rising the sport. It owns and operates the USA Open, one of the vital highest-attended annual wearing occasions on the planet, and introduced the USA Open Sequence, linking seven summer season WTA and ATP Global Excursion tournaments to the USA Open. As well as, it owns roughly 90 Professional Circuit occasions during the U.S. and selects the groups for the Davis Cup, Fed Cup, Olympic and Paralympic Video games. The USTA’s philanthropic entity, the USTA Basis, supplies grants and scholarships along with supporting tennis and teaching programs national to profit under-resourced formative years in the course of the Nationwide Junior Tennis & Studying (NJTL) community. For more info concerning the USTA, move to or apply the respectable accounts on Fb, Instagram, Twitter and Snapchat.

[i] IRI Overall US Multi Outlet-Comfort L52 weeks finishing 2/24/2019
[ii] Nielsen CGA, L52 weeks finishing 10/7/2018

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