Famous person Racing Revel in Joins CBS Sports activities’ Primetime Lineup in 2021

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Superstar Racing Experience Joins CBS Sports’ Primetime Lineup in 2021




CBS Sports activities and Famous person Racing Revel in (SRX), a brand new sports activities belongings created through The Montag Team, NASCAR Corridor of Famers Ray Evernham and Tony Stewart, and investor George Pyne, have entered right into a multi-year partnership to provide a six-race, short-track sequence that may air Saturday nights in primetime on CBS Tv Community and CBS All Get admission to in the summertime of 2021.

“We’re taking a look ahead to teaming with Famous person Racing Revel in to carry this thrilling new auto racing sequence to CBS in primetime,” mentioned Sean McManus, Chairman, CBS Sports activities. “This cutting edge racing sequence will function nice drivers competing on short-tracks and can supply audience with distinctive, behind-the-scenes get admission to, bringing enthusiasts nearer to the motion. With the backing from legends within the racing business, the standard of the drivers and pageant, and the ambience that short-tracks will assist to create, the Famous person Racing Revel in is a brilliant addition to our reside summer season sports activities programming that racing enthusiasts will include.”

The SRX brings a wholly new leisure thought to {the marketplace} – each competitively and commercially. The sequence options quick, dash races with a complete emphasis on head-to-head pageant amongst elite drivers from numerous racing backgrounds. Every race will come with a number of drivers, lessons, and components of fact to carry enthusiasts new and thrilling tales each and every week throughout each and every display.

“SRX is a sequence the place the automobiles might be so flippantly matched that skill as an alternative of kit will win the race,” mentioned Stewart, a three-time NASCAR Cup Sequence champion who additionally gained the 1997 INDYCAR Sequence name. “The contest might be intense, and due to the imaginative and prescient of such sturdy leaders within the sports activities and leisure business, tens of millions will be capable of watch reside and in primetime on CBS.”

The at-track revel in might be outstanding, and entrepreneurs could have improbable flexibility, unheard of choices for exclusivity, and the power to combine end-to-end – broadcast/virtual, music, and crew – successfully and successfully. The management crew designed all of this in keeping with a long time of revel in construction best-in-class sports activities and leisure homes international.

“We’ve set this as much as carry the focal point again to the drivers and their talent to compete face to face versus the automobile deciding who wins,” mentioned Evernham. “That’s going to create a novel dynamic for enthusiasts on the music and all over else. Including superstar-caliber drivers and our distinctive racing options, you’re going to peer a wide variety of feelings enjoying out reside. It’s going to be moderately thrilling and re-light why a large number of folks love short-track racing.”

Mythical and iconic drivers and mechanics from lots of the international’s most sensible circuits, together with Stewart and Evernham, in addition to emerging stars, will compete on quite a lot of quick tracks across the nation. There might be roughly 90 mins of racing time inside the two-hour tv window. Races will haven’t any pit stops however a “halftime,” the place the drivers and group chiefs will make changes and technique selections. The TV manufacturing will function all the behind-the-scenes and human drama that includes high-intensity competitions.

“We’re enthused to be enthusiastic about making a dynamic new belongings that may enlarge the game of car racing,” says Sandy Montag, CEO of The Montag Team. “In partnership with CBS, we sit up for bringing the enthusiasts distinctive content material and get admission to, all whilst developing an exhilarating and aggressive race with the focal point 100% at the drivers. With an skilled possession team and one of the vital achieved drivers within the historical past of the game, we sit up for redefining short-track racing via this back-to-the-basics racing sequence.”

CBS Sports activities’ broadcast protection might be to be had to flow reside by means of the CBS All Get admission to subscription carrier.

“Packed tracks, nice drivers, below the primetime TV lighting fixtures – is all beautiful thrilling stuff,” mentioned Pyne. “What I particularly like about SRX is that it’s an leisure platform, constructed across the nice personalities and drama of racing, and might be produced for the best way as of late’s fan consumes media. And as it’s a ground-up construct, the crew can also be extra competitive and imaginative within the techniques it really works with companions. That’s why we imagine SRX has the possible to turn out to be one thing very particular.”

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