Expansive digital golf lounge in downtown Madison solely the start for its founder

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Expansive digital golf lounge in downtown Madison solely the start for its founder



There are sand traps, undulating greens and winds that may wreak havoc with an method shot.Gamers use actual golf equipment and hit actual golf balls on 190 programs from world wide, all from the consolation of an indoor suite. That is the place, a half block off Capitol Sq., soaking rains and a scorching solar are as a lot a priority as the specter of mosquitos and alligators.

Hosung Shin opened Hook & Fade, a golf lounge at 113 S. Hamilton St., in November. The enterprise options 5 spacious golf suites that every use Golfzon simulators and provide up snug seating.

BARRY ADAMS, STATE JOURNAL

What’s additionally lacking at Madison’s latest indoor golf lounge is way of the bending.Certain, you wish to bend your knees a bit when hitting a golf ball. However at Hook & Fade, 113 S. Hamilton St., gamers have computerized ball returns that rapidly place a brand new ball on a tee that rises from a gap within the hitting floor.Audio system pump within the sounds of the ocean, birds and extra. And relying in your lie, you would possibly really feel the floor under you tilt as hydraulics replicate the pitch of the place a ball sits. The sport additionally options hitting surfaces designed to duplicate inexperienced, fairway, tough and sand entice.

Golfers at Hook & Fade in Downtown Madison can hit from a wide range of enjoying surfaces. They’re, from left, the green/placing inexperienced, a tee, the tough and a floor designed to duplicate a sand entice.

BARRY ADAMS, STATE JOURNAL

Hosung Shin’s $2 million golf lounge with its 5 Golfzon simulators, snug seating and a full bar is just the beginning, and it comes after a significant well being disaster that might have simply derailed the bold challenge.Shin, 41, was recognized in August with a noncancerous mind tumor. However he solid forward with a imaginative and prescient he hopes will embody a second location in Milwaukee and, over the subsequent 5 years, 100 extra lounges within the Higher Midwest, Mountain West and Deep South. And whereas he’s relying on these already enjoying golf to be common prospects, the core of his potential base is those that play little to no golf in any respect — about 92% of the inhabitants, in accordance with the Nationwide Golf Basis.



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