The Excursion of Britain and Ladies’s Excursion are at the hunt for a brand new name sponsor after Ovo Power’s backing got here to a detailed. It ends a three-year partnership that noticed the power company additionally again the Excursion Collection on this length. All 3 races will now search a brand new name sponsor for 2020.
Ovo Power to begin with got here on board in 2016 as an area sponsor earlier than transitioning to named name sponsor from 2017. On this time, the corporate was once a lot credited for bringing monetary parity to the Ladies’s Excursion prize fund to that of the Excursion of Britain, the primary UCI race to take action.
Communications director for Ovo Power Sarah Sales space shone a mild at the legacy it leaves thru gender parity.
‘We’re pleased with the contribution we’ve made thru our sponsorship, serving to enthusiasts around the nation see the arena’s absolute best riders competing on their doorsteps and provoking a complete new era to get on their motorcycles,’ stated Sales space.
‘Our maximum significant legacy is taking a step against gender parity in biking by means of expanding the Ladies’s Excursion prize fund, serving to to offer an equivalent platform at the international biking level.’
The way forward for those 3 races must be protected however it does make being worried studying that but extra giant races are being pressured to ensure their long run futures.
Previous this week, the United States’s handiest WorldTour race the Excursion of California introduced it will finish after 16 years bringing up expanding monetary difficulties.