Eurosport’s UK Grand Tour biking TV viewership up 68% YoY

Eurosport’s UK Grand Tour cycling TV viewership up 68% YoY

Linear viewers for La Vuelta elevated 95% in comparison with 2019.

Eurosport’s UK Grand Tour cycling TV viewership up 68% YoY

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  • Tour de France (48%) and Giro d’Italia (82%) additionally see viewers progress
  • Giro FTA highlights on Quest additionally see 44% YoY improve

Pay-TV broadcaster Eurosport has seen important annual progress for its UK biking protection, with the 2020 season’s three Grand Excursions collectively seeing a 68 per cent uptick in linear viewership in opposition to the 2019 races.

Regardless of the Tour de France, Giro d’Italia and La Vuelta all being crammed right into a disrupted post-lockdown biking calendar, all three have been watched on the Discovery-owned community by considerably extra viewers. The Tour’s linear viewers was up 48 per cent year-over-year; 82 per cent extra viewers tuned in for the 2020 Giro d’Italia in comparison with the 2019 race; and La Vuelta scored a staggering 95 per cent extra viewers this 12 months than final.

Audiences have been additionally up on Discovery’s UK free-to-air (FTA) and direct-to-consumer (DTC) channels, with Giro d’Italia highlights up 44 per cent on the Quest linear channel, supplemented by a 62 per cent improve on Discovery’s on demand platform, Dplay. Giro highlights ranked as October’s primary programme on the service, which is ready to be rebranded as Dicovery+.

Simon Downing, head of Eurosport UK, stated: “We’ve been working tirelessly to make sure we will nonetheless present the absolute best viewing expertise for followers regardless of the unprecedented circumstances, and it’s vastly satisfying to see this work repay.

“Discovery’s broad portfolio of channels permits us to additionally function in a free-to-air house to increase viewers attain, while the partnership with International Biking Community is integral to strengthening our biking provide by leveraging their information and experience throughout a world community.”

After Discovery acquired a majority share within the International Biking Community’s (GCN) Play Sports activities Group mother or father firm in 2019, Eurosport and the digital biking media agency partnered for the primary time this 12 months to start out delivering a wide range of multi-platform content material.

This 12 months additionally noticed Eurosport safe an extension to its broadcast rights settlement to proceed exhibiting each minute of each stage of the Tour de France till at the very least 2025, with unique protection in 38 markets throughout Europe.

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