Dubai’s Division of Tourism and Commerce Advertising and marketing (Dubai Tourism) has partnered with Digital Arts, one of many world’s largest gaming corporations, to showcase Dubai to a world gaming viewers within the VOLTA FOOTBALL mode that takes soccer again to the streets with enhanced gameplay and new options for followers to get pleasure from.
With the long-lasting Burj Khalifa and Burj Al Arab prominently displayed within the recreation’s Dubai soccer grounds, it is usually the one location that portrays precise landmarks. The Dubai pitch is a part of the personalised video content material created with the goal of collectively selling each Dubai and EA SPORTS™ FIFA 21 amongst gaming fanatics.
Issam Kazim, CEO, Dubai Company for Tourism and Commerce Advertising and marketing (DCTCM) stated: “Dubai Tourism’s partnership with Digital Arts, a world chief in digital interactive leisure, is consistent with our advertising and marketing technique to work with an agile and responsive stakeholder ecosystem that can allow us to leverage cutting-edge know-how and platforms to advertise Dubai as a must-visit vacation spot in a inventive approach. The inclusion of Dubai as a world location in FIFA21 is an unprecedented alternative to offer avid gamers in our worldwide markets a style of Dubai’s numerous choices, in addition to to succeed in out to the massive group of avid gamers within the UAE and the broader area, particularly throughout this difficult interval that requires us to bodily keep aside but stay related with households and associates.”
EA SPORTS FIFA 21 was launched worldwide on 9 October on PlayStation® 4, Xbox One, and PC by way of Origin™ and Steam. Digital Arts, which develops and delivers video games, content material and on-line companies for Web-connected consoles, cell units and private computer systems, has greater than 300 million registered gamers all over the world.