A South Korean promoter was ordered to compensate followers on Friday after Juventus celebrity Cristiano Ronaldo did not play an exhibition match as promised.
The five-time Ballon d’Or winner stayed on the bench all through a 3-3 draw with a Ok-League all-stars staff in July final yr, regardless of the pleas and anger of a sell-out 65,000 crowd on the Seoul World Cup Stadium.
Match promoter The Fasta had run adverts promising the Portuguese striker would play.
The Seoul Central District Courtroom ordered The Fasta to refund half the ticket value and an extra 50,000 received ($45) in compensation to every of 162 plaintiffs who had sued the promoter.
Tickets — priced from 30,000 received to 400,000 received — had offered out in lower than three minutes, such was the clamour to see the 35-year-old.
“The defendant has contractual obligations of Ronaldo taking part in within the sport barring any unexpected circumstances,” the court docket mentioned, in keeping with South Korea’s Yonhap information company.
The followers who had come anticipating Ronaldo to play suffered “emotional misery”, it added.
No order was made towards Ronaldo or Juventus.
The decision adopted a court docket in a unique district ordering The Fasta to compensate two followers who had accused it of false promoting.
Anger over the celebrity’s absence unfold past sports activities followers to the broader public, prompting the coining of a web-based phrase “performing like Ronaldo”, referring to somebody who does not reside as much as their guarantees.
The Ok-League accused Juventus of “deception” and demanded an apology, whereas one fan flew to Sweden to confront his hero.
Juventus, who had been on a promotional tour, had flown into South Korea on a delayed flight and arrived late on the floor, placing again kick-off by an hour.