Louis Vuitton has made a touch because it confirmed off its newest acquire: the sector’s second-largest tough diamond.

The LVMH-owned logo, which introduced final week that it used to be the brand new proprietor of the 1,758-carat Sewelô, displayed the glinting, blackened stone at its Position Vendôme retailer in Paris.

The corporate has now not printed how a lot it paid for the diamond, which is as huge as a tennis ball and coated in carbon.

The Sewelô, which means that “uncommon to find” in Setswana, used to be came upon in Botswana final 12 months. It’ll be lower into gemstones and was a number of effective jewelry, in step with Lucara, a Canada-based corporate that owns the mine the place the stone used to be discovered.

Sewelo diamond

Louis Vuitton, higher identified for its purses, entered the effective jewelry marketplace in 2012 the place it competes with Bulgari, additionally owned through LVMH, and Richemont’s Cartier.

Prime-end jewellers are exhibiting their wares within the French capital all over high fashion style week. Pieces in such jewelry collections can value tens of 1000’s of kilos.

Jewelry has change into one of the crucial fastest-growing divisions within the luxurious items sector, spurring LVMH’s $16.2bn (£12.4bn) acquire of america logo Tiffany final 12 months.

Kering, the landlord of Gucci, additionally introduced final 12 months it could input the high-end jewelry marketplace.



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