Council of Mallorca prepares for Madrid tourism truthful promotion

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Council of Mallorca prepares for Madrid tourism truthful promotion



At subsequent week’s Fitur tourism truthful in Madrid, the Council of Mallorca will, amongst different issues, be presenting its Sustainable Tourism Observatory and be selling strongly to the nationwide market, Mallorca’s third largest.
On Friday, the Council president, Catalina Cladera, mentioned that the nationwide market “is more and more vital for Mallorca, particularly on account of the pandemic and post-pandemic scenario”. Final yr, vacationers confirmed that they worth close by locations due to the security they provide, whereas many nationwide vacationers are rediscovering Mallorca as a vacation spot.
Promotion at Fitur will display that Mallorca is “a number one and secure vacation spot”, that it has a vacationer supply three hundred and sixty five days a yr and that it gives not solely solar and seaside but additionally different vital merchandise that enable it to be open all yr spherical.
Along with saying the progress of the Sustainable Tourism Observatory – the third in Spain, ninth in Europe and thirty third on the planet – the Council might be making displays about MICE (conferences, incentives, conferences, exhibitions) tourism and main worldwide sporting occasions in 2022, such because the Spanish Highway Biking Championship.
Cladera defined that the Sustainable Tourism Observatory is anticipated to be absolutely operational in March. Will probably be a instrument “for Mallorca to be a frontrunner in sustainability, utilizing tourism intelligence and in accordance with sustainable growth targets”.
In addition to conferences with varied tour operators and airways, there might be discussions relating to the United Airways direct route between New York (Newark) and Palma and promotional and joint administration actions to make sure that the service “is successful”.



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