Supply meals service Uber Eats has leveraged Australian Open audiences and recruited tennis stars and commentators to debate what they are going to be ordering and consuming from the app.
Uber Eats and its inventive company of document Particular Group have taken over the past industrial break of the Australian Open, making viewers assume they’re watching the tennis sport after the advert break has concluded.
In one of many 30 second tv commercials, a cameraman is seen lacking the tennis motion as a result of he’s too busy ordering Greek meals on Uber Eats.
One other advert options Lee Lin Chin giving Nick Kyrgios physio therapy as she orders buffalo wings.
In the course of the advert, commentators proceed to commentate the tennis as if it have been a dwell match.
The marketing campaign is a continuation of the model’s ‘Tonight I’ll Be Consuming’ model platform, which has featured celebrities together with Insurgent Wilson, Ray Martin and Ruby Rose.
Uber Eats’ first Australian marketing campaign debuted in November 2017 with Sophie Monk, Beau Ryan, Ryan Maloney, Naomi Watts and Boy George as they instructed Australians what they’d be ordering from UberEats.