MELBOURNE, January 24, 2020 (AO Press Unlock)
The Australian Open has once more partnered with Uber Eats because the Reputable On-line Meals Supply App for the event, as the most recent This night, I’ll be consuming marketing campaign premiered on Tuesday evening.
Final 12 months the collaboration between the Australian Open and Uber Eats brought about a sensation, with the ground-breaking marketing campaign once more to be built-in into the Channel nine protection.
Extra well-known Australian faces, along a raft of present and previous tennis gamers, will function within the commercials with fanatics spying a primary glimpse of the most recent inventive with Sharon Strzelecki taking to the court docket as an keen ballkid.
“We’re extremely joyful to increase this historical partnership with Uber Eats,” Tennis Australia CEO Craig Tiley stated.
“We’re all the time open to new and cutting edge concepts on the Australian Open. The Uber Eats advertisements have been vastly well-liked closing 12 months and we sit up for seeing what guarantees to be extra memorable and entertaining inventive for this 12 months’s tournament.”
Uber Eats Head of Advertising and marketing for APAC, Georgie Jeffreys, commented at the renewed partnership, which can center of attention on bringing fanatics extra entertaining moments on the Australian Open in 2020.
“We’re having a look to distil the similar more or less magic that manufacturers unencumber all over the Tremendous Bowl in the USA all over our personal homegrown world carrying tournament – the Australian Open.
“Construction at the good fortune of closing 12 months’s marketing campaign, we’re operating tougher than ever to boost the bar with much more amusing and attractive moments for tennis fanatics to experience seamlessly inside of this 12 months’s broadcast.”
Uber can be offering loads of loose rides to fanatics heading to the Australian Open by the use of their Fan Fleet, which incorporates 30 swish Kia Seltos cars. Ordering a complimentary trip to the Australian Open from Melbourne’s CBD is straightforward, with Uber buyers deciding on the Kia Fan Fleet icon from the record of trip choices within the Uber app.
“With tens of 1000’s of fanatics coming to the development each day it’s a concern to make sure everybody can get entry to the website simply and safely, and we’re happy to have Uber on board to assist us take care of our fanatics,” Tiley stated.