MELBOURNE, January 24, 2020 (AO Press Free up)
The Australian Open has once more partnered with Uber Eats because the Respectable On-line Meals Supply App for the match, as the newest This night, I’ll be consuming marketing campaign premiered on Tuesday night time.
Remaining 12 months the collaboration between the Australian Open and Uber Eats brought about a sensation, with the ground-breaking marketing campaign once more to be built-in into the Channel nine protection.
Extra well-known Australian faces, along a raft of present and previous tennis avid gamers, will function within the commercials with enthusiasts spying a primary glimpse of the newest ingenious with Sharon Strzelecki taking to the courtroom as an keen ballkid.
“We’re overjoyed to increase this historical partnership with Uber Eats,” Tennis Australia CEO Craig Tiley mentioned.
“We’re at all times open to new and leading edge concepts on the Australian Open. The Uber Eats advertisements had been massively standard remaining 12 months and we look ahead to seeing what guarantees to be extra memorable and entertaining ingenious for this 12 months’s tournament.”
Uber Eats Head of Advertising and marketing for APAC, Georgie Jeffreys, commented at the renewed partnership, which can focal point on bringing enthusiasts extra entertaining moments on the Australian Open in 2020.
“We’re having a look to distil the similar more or less magic that manufacturers liberate all through the Tremendous Bowl in the USA all through our personal homegrown world wearing tournament – the Australian Open.
“Construction at the good fortune of remaining 12 months’s marketing campaign, we’re running tougher than ever to boost the bar with much more a laugh and tasty moments for tennis enthusiasts to revel in seamlessly within this 12 months’s broadcast.”
Uber can be offering masses of unfastened rides to enthusiasts heading to the Australian Open by the use of their Fan Fleet, which contains 30 swish Kia Seltos cars. Ordering a complimentary journey to the Australian Open from Melbourne’s CBD is simple, with Uber consumers settling on the Kia Fan Fleet icon from the checklist of journey choices throughout the Uber app.
“With tens of 1000’s of enthusiasts coming to the development each day it’s a concern to verify everybody can get right of entry to the website simply and safely, and we’re happy to have Uber on board to assist us take care of our enthusiasts,” Tiley mentioned.