The ATP and the Laver Cup introduced nowadays an settlement that can make the once a year males’s staff tournament, during which Europe takes on the remainder of the sector, an legitimate a part of the once a year ATP Excursion calendar.
The settlement provides the development, now drawing near its 3rd festival in Geneva, Switzerland this September, get right of entry to to ATP products and services, together with advertising and marketing and social media, at the side of operational team of workers corresponding to officers and physios.
“The Laver Cup staff is amazingly serious about this partnership with the ATP. It has at all times been our hope to construct the Laver Cup in partnership with the tennis global, and certification through the ATP after most effective two editions is an awesome validation of our imaginative and prescient,” mentioned Tony Godsick, President and CEO of TEAM8, and Chairman of the Laver Cup.
“We created the Laver Cup to have a good time the greats of the sport – previous, provide and long run – and develop passion in our nice game of tennis,” Godsick added. “Partnering with the ATP positions us to proceed to succeed in that undertaking and achieve even better audiences.”
Chris Kermode, ATP Govt Chairman and President, mentioned that the reception through tennis fanatics globally was once a significant factor within the ATP’s want to shape a partnership.
“The Laver Cup has struck a chord with fanatics international in an overly few minutes,” mentioned Kermode. “It is been nice to look the passionate participation of the gamers and the reaction from the fanatics on the sold-out occasions in Prague and Chicago. This tournament has nice attainable to succeed in new fanatics all over the world, and all folks on the ATP are excited to incorporate the Laver Cup as an legitimate a part of the ATP Excursion calendar and feature it featured along different tournaments on all our platforms.”
Roger Federer, a spouse in TEAM8 who tasked his staff with growing the Laver Cup to honour no longer simply the nice Rod Laver, however the coterie of tennis legends who cleared the path for the luck of the present sport, mentioned he was once thrilled with the inside track.
“As I come nearer to the top of my taking part in occupation, it is superb to understand that the Laver Cup will likely be a part of the excursion that I have devoted greater than 20 years of my existence to. This partnership is a superb instance of the way the tennis circle of relatives can unite to advertise and develop the game all of us love.”
These days celebrating the 50th anniversary of profitable the ‘Grand Slam’ for the second one time in 1969, Rod Laver praised the ATP’s legitimate endorsement of his namesake tournament which has additional cemented his legacy.
“I’m thankful to the ATP for recognising that the Laver Cup performs the most important function in elevating consciousness of the novice technology of tennis and my fellow ‘barnstormers”. I’m honoured and grateful for what has been accomplished and to Roger for doing this for us,” mentioned Laver.
The values of the Laver Cup – dedication to excellence, focal point at the staff, admire for the opponent, and love for the sport – has been embodied through the 2 inaugural captains, Bjorn Borg and John McEnroe.
“Someone who has noticed the Laver Cup is aware of that is an tournament that everybody needed to get in the back of. I’m proud to had been part of its genesis, and grateful to the ATP for opting for to endorse it,” mentioned McEnroe.
“The Laver Cup is my favorite week of the 12 months,” mentioned Borg. “I’ve loved running with the entire generations of gamers and being in entrance of the fanatics as soon as once more.”
Global No. 1 Novak Djokovic, who performed the second one Laver Cup final 12 months in Chicago, mentioned, “The Laver Cup is a real party of tennis this is beloved through the fanatics and embraced through the gamers. I skilled it first hand as a participant, and as President of the ATP Participant Council I am proud to give a boost to this collaboration.”
ATP Event Board Consultant Charles Humphrey Smith mentioned, “The Laver Cup showcases the sector’s largest male tennis gamers in a complete new manner. It grows passion within the sport which advantages all folks within the trade.”
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